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P&G Tries Something New

"Have you tried this yet?" campaign hits print, airways and worldwide web.

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By: TOM BRANNA

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In an effort to attract even more consumers, the Procter & Gamble Company is launching the Have You Tried This Yet? initiative, which is said to showcase original products that meet the consumers’ everyday needs. In a national survey conducted in September 2010 among 1,000 nationally representative women in the U.S., 48% state the majority of their daily stress occurs inside their homes, with more than half saying they often feel overwhelmed with all the responsibilities they f...

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